By switching to Acsser CSS, your Google Shopping cost per click (CPC) may decrease by up to 20%. Your existing Shopping campaigns can continue to be used; Acsser supports the CSS connection of your Google Merchant Center.
Illustrative calculation: what could up to 20% lower cost per click mean for your Google Shopping budget at the same click volume?
Illustrative calculation using a 20% CPC reduction at unchanged click volume. The actual advantage may be lower and depends on auctions, bids, campaign structure and market conditions, among other factors. No specific saving is guaranteed.
Acsser offers a Google CSS solution for merchants in Switzerland. According to Acsser, switching from Google’s own CSS to an external CSS can reduce effective Google Shopping cost per click by up to 20%. The actual effect varies by campaign and auction.
According to Acsser, your existing Google Shopping campaigns do not need to be recreated when switching CSS and can continue running during the transition.
According to Acsser, effective Google Shopping cost per click (CPC) can fall by up to 20% through the CSS switch. The actual advantage depends on the individual auction and campaign.
Acsser supports the switch to its CSS solution and the connection with your Google Merchant Center. Depending on the account, you may need to confirm an access or linking request.
You keep your Google Ads account and existing Shopping campaigns. According to Acsser, campaigns do not need to be recreated when switching CSS. The CSS connection for Google Shopping changes; Acsser supports the required link with your Merchant Center.
No. The “up to 20%” figure describes the potential CPC advantage of the CSS model. Actual click costs continue to be influenced by the Google Shopping auction, your bids, campaign settings and competition.
As soon as our official affiliate link is available, you will register directly with Acsser through that link. During onboarding, your product feed and Google Merchant Center are connected to Acsser CSS. Acsser guides you through the required steps; depending on the account, you may only need to confirm access or a link. According to Acsser, your existing Shopping campaigns do not need to be recreated.
